Environmental Design mean a place based marketing that offers customer experiences in making contact with the brand. Successful environment design is a synergy between a building, landscape, or even a product and surroundings, to the benefit of both. Environmental design applies to outdoor design as well.
Why Environmental Design
- Real physically
- Relatively more spending time
- Real time activities
- Immersive experiential
- Can anticipate all 5 Senses
- Effective demonstration can be done
- Product can be tasted/tested
- Could be one to one communication
Discussion Topic...
- Space
- Forms
- Flows
- Print Elements
- Screen Elements
- Human Elements
- Surface Material
- Technologies
- The Future
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