Environmental Design is the benefit for promote the products, the advertisement and attract the target audiences. There are 4 types of tool promotion: Advertising, Sales Promotion, Public Relations, Direct Market.
Description of the Tool Promotion
Advertising
Advertising is the form of communication and promote the products and brands. It is used by many companies for promoted their brands and also include the other such as charity, campaign and sport event and others. It consists of 5M, Mission, Money, Message, Media and Measurement.
Mission is the tool that how to create the advertisement and based on what situation such as either remind, persuade, reinforce or inform. These advertisements will design based on self-company and the organizer.
Money is the budget of advertising should at the product life cycle, market share and customer base, competitor and product substitution frequency.
Message is the term of promote the products and tools. There are divided into 4 section,message generation, message evaluation and selection, message execution, and social responsibility review.
Media is the process after the message. It is the process that how it want to promote their product either by radio, poster, television, magazine or other media form. These are the ways to attract the target audiences.
Measurement is measure how is the market effectiveness and the total of the customer.
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