Bus stop advertisements provide high-impact and high-frequency advertising predominantly in metropolitan and affluent residential areas. Bus stop advertisements are one of the few media types with access to upper LSM suburbs where large formats are prohibited, providing highly cost effective, targeted coverage of major metropolitan areas nationally. Bus stop offer urban and metropolitan advertising dominance in Gauteng, Durban, Cape Town, Port Elizabeth, East London, and Bloemfontein Metro areas.
Bus Stop Features:
- One of the most cost-effective media types available (cost per thousand)
- Offers high-frequency as well as targeted, focused coverage
- Offers ideal synergy for radio; providing the visual element of a campaign
- Offers flexibility; creative campaign may be "walked", rotated or expanded to bus shelters in new areas
- Ideal for short-term, tactical / promotional campaigns
Advertising Benefits of Bus Stop
- 24-hour visibility provides a high-impact medium
- Offers brands "street presence", public face and impact presence
- Offers fast reach and frequency to neutral demographics
- Bus shelters offer the ideal platform for synergy media
- Bus shelter advertisements offer unlimited creative concept and flexibility
- Offers the potential to generate PR exposure
- Bus shelters situated near shopping centres offer point of sale position
- Creative campaigns can easily be geographically targeted
Bus Stop Target Markets
- Supermarket shoppers en route to point of purchase
- Maximum reach and frequency of LSM 6-10 nationally
- Primary school pupils and parents providing daily transport
- High school pupils, school leavers and tertiary education institutions
- Seasonal, coastal regions targeting locals and holiday-makers
- Upper LSM consumers with high levels of disposable income
Examples of Bus Stop Advertisements
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