Visual Styles

Basically, visual styles are the pictures, drawings, images, diagrams and maps to create the communication style around us. At this form, it has a good imagine sense and will easy to recognize that will provide the good sense of direction for us. For example, you can use a diagram to show how many people is using the software of computer and you will easy to know how many percentages of the user. Another example is the road signboard. People will easy to recognize the signboard and know where is their direction easily and destination.

Techniques of Visual Styles
1. Use drawing, colour and layout.


2. Use mind maps.


3. Use systems diagram.


4. Create a storyboard.


5. Good attitude in behavior on visualization.

Template of Bus Stop

These are the template given by lecture:

Front View

Back View 

Left View  

 Right View

3D View     

Research: Yeo's Advertisement

These are the advertisements poster that i found on the websites such as Google image and Yeo's website. There are different type of each advertisement design and product of the brand. I am going to use these advertisements as my references. 

             

About Yeo's Product

	From its humble origins in 1900, Yeo Hiap Seng (Yeo's) has now become synonymous with the food & beverage industry both locally and internationally. Taking root from a small little shop making soya sauce to the leading home-grown food & beverage company that it is today, the history of Yeo's is the epitome of what dreams, hard work and perseverance can amount to.
Founded by Yeo Keng Lian in Zhangzhou in the Fujian Province of China, the small scale proprietorship was renowned for its quality product, a practise that is vividly upheld till today. A man of great foresight, Yeo boldly ventured into foreign soil and in 1937, set up the Yeo Hiap Seng Sauce Factory in Singapore which soon flourished and quickly expanded into Malaysia in 1940s.
Through the never-ending innovations of the company, Yeo's made a name for itself by being a pioneer in many aspects. Yeo's was the first to offer canned curry chicken to consumers. It was also the first in the world to offer bottled Soya Bean Milk and Chrysanthemum Tea, making it convenient and readily available for mass consumption. Yeo's was also the first company in the world to package its Asian drinks in tetra-brik aseptic containers using the UHT process.
From soya sauce to the soya bean drink, Yeo's slowly diversified into food and beverage products which included a series of Asian traditional beverages made from natural ingredients and herbs, and a wide range of products from chilli sauce, soy sauce, culinary sauce, sesame oil and instant noodles. Today, the Yeo Hiap Seng group, which is a public listed company on the Bursa Malaysia, is involved principally in the production, marketing and sale of food and beverage products under the brand names of 'Yeo's', 'Cintan', 'Justea', 'SoyRich', 'H-Two-O' and 'Yogurt'. With a significant market presence in the ethnic market and in line with the government's aim to further develop the Malaysian halal brand as a global benchmark, Yeo's leverages on Malaysia's role as the world's Halal manufacturing hub. Having already made a name for itself in Malaysia and Singapore, Yeo's took the bold step to establish joint ventures with several foreign companies as well as establish direct overseas operations in countries such as Indonesia, Hong Kong, China, Canada, the US and other parts of the globe.
In 2008, another significant chapter in the impressive profile of the company is the co-branding partnership agreement undertaken by Yeo's and the Canadian Soybean Exporters' Association, making Yeo's the first global brand (outside Canada) to feature the Canada brand icon on its soybean packages.
Today, Yeo's Malaysia serves as an important manufacturing centre for Yeo's Global Distribution for Indonesia, New Zealand, Australia, Europe, IndoChina and the US, making it a leading food and beverage company with international presence.  What continues to make Yeo's a leader in its own right is its commitment to only manufacture products using the freshest ingredients in order to maintain the natural delicious taste and flavour. The company adheres to strict hygiene standards and stringent quality control to ensure the high quality of all its products. In anticipating consumer needs and providing consumer satisfaction, Yeo's is also committed to continuous research and development to further improve its products as well as keep abreast of the market trends.  All these aspects form the core values and culture that the company was founded on more than a hundred years ago, and which till today continues to remain the stronghold of Yeo's success both locally and internationally. Brands of Beverages

Source: http://www.yeos.com.my/corporate.php

Precedent Study: Bus Stop Advertisement

Bus stop advertisements provide high-impact and high-frequency advertising predominantly in metropolitan and affluent residential areas. Bus stop advertisements are one of the few media types with access to upper LSM suburbs where large formats are prohibited, providing highly cost effective, targeted coverage of major metropolitan areas nationally. Bus stop offer urban and metropolitan advertising dominance in Gauteng, Durban, Cape Town, Port Elizabeth, East London, and Bloemfontein Metro areas.

Bus Stop Features:

• One of the most cost-effective media types available (cost per thousand)
• Offers high-frequency as well as targeted, focused coverage
• Offers ideal synergy for radio; providing the visual element of a campaign
• Offers flexibility; creative campaign may be "walked", rotated or expanded to bus shelters in new areas
• Ideal for short-term, tactical / promotional campaigns

Advertising Benefits of Bus Stop

• 24-hour visibility provides a high-impact medium
• Offers brands "street presence", public face and impact presence
• Offers fast reach and frequency to neutral demographics
• Bus shelters offer the ideal platform for synergy media
• Bus shelter advertisements offer unlimited creative concept and flexibility
• Offers the potential to generate PR exposure
• Bus shelters situated near shopping centres offer point of sale position
• Creative campaigns can easily be geographically targeted

Bus Stop Target Markets

• Supermarket shoppers en route to point of purchase
• Maximum reach and frequency of LSM 6-10 nationally
• Primary school pupils and parents providing daily transport
• High school pupils, school leavers and tertiary education institutions
• Seasonal, coastal regions targeting locals and holiday-makers
• Upper LSM consumers with high levels of disposable income

Source: http://www.primeoutdoor.co.za/street-furniture-bus-shelters.php

Examples of Bus Stop Advertisements

Environmental Design as a Branding and Promotional Tool in Advertising and Marketing

Environmental Design is the benefit for promote the products, the advertisement and attract the target audiences. There are 4 types of tool promotion: Advertising, Sales Promotion, Public Relations, Direct Market.

Description of the Tool Promotion
Advertising
Advertising is the form of communication and promote the products and brands. It is used by many companies for promoted their brands and also include the other such as charity, campaign and sport event and others. It consists of 5M, Mission, Money, Message, Media and Measurement.

Mission is the tool that how to create the advertisement and based on what situation such as either remind, persuade, reinforce or inform. These advertisements will design based on self-company and the organizer.

Money is the budget of advertising should at the product life cycle, market share and customer base, competitor and product substitution frequency.

Message is the term of promote the products and tools. There are divided into 4 section,message generation, message evaluation and selection,  message execution, and social responsibility review.

Media is the process after the message. It is the process that how it want to promote their product either by radio, poster, television, magazine or other media form. These are the ways to attract the target audiences.

Measurement is measure how is the market effectiveness and the total of the customer.

Creative Design

What is creativity?
Creativity mean as the art turning new and imaginative ideas into reality. Creativity involves thinking and producing.

Myth of Creativity
We have a lot of misconceptions when it to creativity.
1. Only special talented people are creative.
2. Being creative hard.
3. Problems are in our life to make it more difficult.
4. I am not creativity.
5. Innovation is the domain of geniuses.
6. I have to have brand new ideas order for me to be considered creative.
7. Brainstorming is hard work.
8. Only artists need to be creative.
9. Writer's block is a greatest obstacle in the creative process.
10. Using structures creative techniques will hinder my ability to be creative.

" A man paints with his brains and not with his hands"

Example of creative artwork: